Facebook is being used for marketing more and more. Many companies now have a profile on the site which allows them to add information about opening times, location, images and videos and post any information that they wish to share with their followers. It also often allows customers to add reviews to their profile page for other Facebook users to read.

Facebook advertising can be done in a few ways, you can either pay to boost your page or boost an individual post. If for example you have a new product launch then you may want to post it on Facebook but also boost your post to show to people that currently do not follow you. This is a great way of reaching a larger audience quickly.

Many people use post boost for competitions to gain more likes on their profile page and to get people to share their page (which equates to free advertising for them).