Branding and marketing is so important right now

So many businesses are struggling during these unprecedented times and they are not quite sure what they should be doing. Many of them have decided to cut right back on their marketing which may not be the best thing to do. If you are unable to trade at the moment then you may need to cut back on some elements of marking such as leaflet drops or Google Adwords, but it is important to still keep a foot in the door and try and think of creative ways you can still keep your customers interested.

If you are a clothing retailer for example and do not have the facilities to trade online then you may want to offer your customers a free prize draw to win some items of clothing during lock down. These little competitions wont cost you a lot but will just keep you in touch with your customer base and make it more likely for them to return once this is all over and you are able to start trading again properly.

The government are offer a number of different grants and loans that may be suitable to you in this time and will allow you to continue marketing throughout.