When designing packaging for your products you need to establish what information is important to give them. You also need to find out what information needs to be on the packaging by law. If it is a food item that you are packaging then you need to consider if it is going to keep the product fresh and will need to show the ingredients, the nutritional values along with any expiry dates.

You need to think about the colours of your packaging and check that it fits in with your brand and the message you are trying to get across. For example if you are trying to sell an organic product then you will probably want to ensure that you use colours that are earthy and not too bright.

Think about the name of your product carefully as this has a lot on impact on a buyer when it comes to them deciding whether to buy your product or not. Also think if you want a tag line on there – a further description or a witty slogan.