PPC stands for Pay per Click and is a common and popular form of online marketing. There are a number of companies that offer pay per click advertising, the most popular being Google Adwords. PPC may look quite easy to set up, but if not done correctly it can end up costing you a lot of time and money with very little results to show for it.

Firstly you need to fully understand what PPC is and how it works. Each company that offers PPC such as Google and Facebook work in different ways, so you will need to have an overview of them all or decide which one you are going to use first.

You may decide that you want to learn PPC by watching online tutorials, taking part in Webinars or actually attending a training course, or you may choose to outsource the setup and management of your campaigns to another company or an individual that specialises in it.

If you feel that you have limited time, then the best option is to outsource it to someone else to manage. If you do this make sure that you have regular meetings or discussions to see what progress is being made.