If your company is looking to launch a new product then you will want to advertise it as quickly as possible to start bring in the sales in. Some companies have a products launch, such as car manufactures, but this often only works if you already have a very well established brand or a large number of customers.

Adding a product to your website or create a new site for the product is a great way to get it online, but this can take a while to be picked up by the search engines and even then, it may not appear high enough on the search results to gain you any traffic.

Pay per Click is a method of advertising online. You can create adverts for your company or a specific product or service and show this is a number of place. Google offer a PPC service which allows ads to be shown on the Google sponsored links section, their partner’s websites or other affiliated websites. Facebook also offer an advertising PPC option.