Businesses have realised that, in order to effectively compete in this global economy, they must adapt some innovative marketing strategies. More business are taking their brands online every single day. Web strategy for online businesses are some of the factors that plague the minds of brand managers today.
Social media influence on how people perceive brands and spend money today has made online brand marketing an absolute necessity. Where it used to be an achievement for any business to have a website online, today, that is not enough. Businesses must maintain a strong online presence if they intend to compete. Here are some simply tips on Web strategy for online businesses.
Tips on maintaining an effective online presence
Make your homepage visual centric
Besides the fact that it is a very busy word, people generally do not like reading texts. At least not when it comes getting information from business websites they are visiting for the first time. Today, most people will decide within the first 10 seconds whether or not to stay on a site. Homepages that have a lot of text register a higher bounce rate than those that do not.
Research shows that, just one minute of video is as effective as a million words of text. The human brain processes visuals 60,000 times faster than it does text. Since 90% of the information transmitted through to our brains is in visual form, it is only natural that people would prefer to get information in visual form. Ensuring that your homepage and in deed most of your website, is in visual form, will work towards ensuring that you register a much lower bounce off rate. This leads to more client engagement and a much better chance for sales conversions.
Make your website responsive
More and more people are increasingly accessing the web on the go. Handheld devices such as smartphones and tablets have made it necessary for businesses to configure their websites to fit on these significantly smaller screens. Research has shown that, 9 out of every 10 searches made via handheld devices result in action. In the increasingly busy market that is perpetually on the go, people make their ‘buy’ decisions based on research conducted on their smartphones.
Where businesses can choose to have two different versions of their official website (one for computers and one for mobile devices), they can get more value for their money by choosing to build a responsive website. One that configures itself to fit on whatever screen it is being viewed through. To cash in on this increasingly sizable market, any innovative business has to make their website responsive.
Content is king
As much as text may not be as effective as video, high quality content is still very valuable to a company’s web presence. Besides the fact that people demand relevant information before they make a purchase, in order to rank well, search engines demand high quality and relevant content. Be it text, video or infographics, as long as your content is of high quality and genuine relevance to your niche, then you stand a high chance of converting more sales online.
Web strategy for online businesses does not have to be complicated. A little insight and creativity will go along way in helping you achieve your online business goals.