Category: Branding
Online advertising Part 1
With advertising online you have many options. You could chose to set up a page on Facebook for example, and then make use of their advertising options. You could build your own website and through search engine optimisation, make sure you get enough views of your page. You could also approach another website to see…
The Power Of Timing for Branding
With mobile devise usage increasing on a daily basis this gives marketers a more of a difficult task identifying the most suitable times to promote products and services and which are the most appropriate means to do so. More and more people are using tablets and smartphones to carry out daily tasks from work, to…
The DNA of a Successful Brand
What deems a successful brand? Many marketers ponder on this fact on a daily basis to keep their brand on top of the game and assess others that are trying to attain their level of success. Even though a brand name is a relatively intangible asset (although Coca Cola would probably disagree) profitability is an…
Should You “Like-Gate” your Business Page?
Like-Gating is the process of essentially getting people to like your cause / business / brand page in exchange for content that relates tot heir interests. This means that before they have access to this particular content they HAVE to like the page. The main objective of this method is to boost likes, expand reach…
Understanding Your Audience
Without a target audience you are aimlessly wasting money, time and energy in business. Your audience is the reason you either succeed or fail in business because they are the ones who will bring the cash flow into your company. Building relationships will be one of the keys to long term success. Your more inclined…