Category: Branding
Car brands and how important they are?
Very often a car purchase is made based on the reputation a certain manufacture has. Building up a brand is vital within the car industry where there is so much competition for business. There are certain manufactures that have spent a lot of money on building up their brand awareness and have gained a reputation…
Coping with the growth of your brand
Almost all companies wish for their brand to become a hugely successful, recognised name and will spend a large amount of their budget on marketing each year to achieve this. There are so many marketing routes available that you may need to prioritise how and where you are going to split your budget up. Social…
Building up your brand using social media
All businesses should have a social media presence and this is especially important for small or start up businesses wishing to build their brand. The beauty of social media marketing is that most of it is free apart from your own time. To use social media effectively you need to be able to take the…
Designing a logo for your business
When setting up a new company there is so much to think about. You will probably have already sorted out where you will run the company from, equipment and maybe even a few potential clients but you quickly need to consider your marketing and branding. Your company logo is one of the first things that…
Why do you need to rebrand your businesss?
Rebranding a business is now actually quite common and many large international companies do this on a regular basis. Pepsi, for example, has rebranded itself an average of once every ten years in the past 100 years of its history and spent over £1 million pounds on updating its logo alone. Some companies do need…