Many companies and even marketing companies within these companies do not realise there is a difference between marketing and branding. A brand is not just a logo, name or colour ways it is a lot more. The idea of branding...

It seems you can’t go anywhere today without being greeted by Frozen, Hello Kitty and Spiderman merchandise. As a parent of two young girls, the plethora of branded goods available is staggering. From the fairly reasonable (dressing up clothes, bed...

If you are looking to promote your business and build brand awareness then you may want to consider branded merchandise. Generally you want to create merchandise at a low enough cost that you can give the items out as freebies,...

Brand recognition is something that big companies set a lot of focus on, realising the importance of people knowing your company logo and or company tag lines, however a recent study has shown that most people only recognise large brand...