Category: Branding
Worries about re-branding
Many companies have to go through a re-branding process at some point. This can be for a number of reasons such as financial or change of management or change of direction of the company. Re-branding a well-established company can be a worry as you will need to reassure your current clients that the level of…
Difference between marketing and branding
Many companies and even marketing companies within these companies do not realise there is a difference between marketing and branding. A brand is not just a logo, name or colour ways it is a lot more. The idea of branding is basically offering your customers a promise and delivering on that promise. Defining your brand…
Branding – Kid power
It seems you can’t go anywhere today without being greeted by Frozen, Hello Kitty and Spiderman merchandise. As a parent of two young girls, the plethora of branded goods available is staggering. From the fairly reasonable (dressing up clothes, bed sheets, soft toys etc.) to the frankly bizarre, branded items are everywhere. A recent trip…
Branded merchandise
If you are looking to promote your business and build brand awareness then you may want to consider branded merchandise. Generally you want to create merchandise at a low enough cost that you can give the items out as freebies, however if you choose a more expensive set of merchandise you could give them away…
How much do we actually recognise brands?
Brand recognition is something that big companies set a lot of focus on, realising the importance of people knowing your company logo and or company tag lines, however a recent study has shown that most people only recognise large brand logos reliably and many confuse similar looking logos with other brands. The logos that we’re…