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Branding for small businesses

Branding is as important if not more important for small businesses as it is for large businesses. Large businesses can usually take a few bad reviews and still carry on trading and doing well, for smaller businesses one or two...
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Giving your customers vital information on the label of your product

When designing packaging for your products you need to establish what information is important to give them. You also need to find out what information needs to be on the packaging by law. If it is a food item that...
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Social media brand worries

Social media brand worries

If you are looking to build up your brand then you need to have a presence on some if not all of the social media sites. Not doing so will leave you out of the loop and often lead to...
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Using social media to build up a brand

Using social media to build up a brand

When trying to build up a brand you need to be aware that it can take a long time and often quite a large amount of money, if you want your brand to be recognisable. Firstly you need to decide...
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Brand creation process

The process of building up a brand can be a long one. The idea of a business building a brand is to get their company / products / services recognised quickly by others and to instil a level of trust...
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