Category: Branding
Branding for small businesses
Branding is as important if not more important for small businesses as it is for large businesses. Large businesses can usually take a few bad reviews and still carry on trading and doing well, for smaller businesses one or two bad reviews left for them can make a huge difference and has been known to…
Giving your customers vital information on the label of your product
When designing packaging for your products you need to establish what information is important to give them. You also need to find out what information needs to be on the packaging by law. If it is a food item that you are packaging then you need to consider if it is going to keep the…
Social media brand worries
If you are looking to build up your brand then you need to have a presence on some if not all of the social media sites. Not doing so will leave you out of the loop and often lead to you missing out on sales to companies that do advertise or connect with their customers…
Using social media to build up a brand
When trying to build up a brand you need to be aware that it can take a long time and often quite a large amount of money, if you want your brand to be recognisable. Firstly you need to decide how far you want to promote your brand. If you are just a local company…
Brand creation process
The process of building up a brand can be a long one. The idea of a business building a brand is to get their company / products / services recognised quickly by others and to instil a level of trust and great service that encourages the end user to return again and again to purchase…