If you have a business that have products or services to offer to local people then you want to to ensure that you r business is found easily online within your local area.

There are a number of avenues you can explore when it comes to online marketing and some will work better than others for your business. Search Engine Optimisation also known as SEO is the process of improving your site to increase its visibility and rankings on the search engines such as Google, Yahoo and Bing.

If you have a business and want to target a specific area then you may need to add content into your website that is highly optimised to allow you to compete for positions on the search engines. For example, you may want to target web design in Milton Keynes. If you have no mention of this on your website you are unlikely to show up for it. You need to create a page or a couple of pages that have the relevant keywords in the correct density and also ensure that all the meta data / heading tags are highly relevant to the new page. This may be enough to get you ranked or you may need to use other forms of marketing too.