Some companies may say that they get so much work off word of mouth or repeat business that they don’t need to worry too much about marketing, but marketing is not just about attracting new customers but also building up your brand awareness.

IF someone is looking for a dog grooming salon in your area and they search on the internet, and you don’t come up they may find that a bit odd and may even be tempted to click on another link and start to shop around. Having a good presence online is vital to ensuring you not only capture people who are searching for your services but also people who may already know you exist but be swayed by your competition.

Building up your brand should always be the goal as you never know when you may need to fall back on this. At some point you may find that a competitor comes on the market who can massively under cut your prices or giving offers away that you can’t match. Even if this happens, you will often retain a large percentage of your customers and new business if people are familiar with your brand and company.