It is argued that one of the most effective forms of digital marketing these days is that of Email marketing. Email marketing is a global method of marketing that is immediate, it conveys a sense of urgency through carefully constructed...

Without a target audience you are aimlessly wasting money, time and energy in business. Your audience is the reason you either succeed or fail in business because they are the ones who will bring the cash flow into your company....

Branding is a pinnacle bedrock to any company, whether small, medium or global.  A brand image is what makes you stand out from your customers. It allows you to compete with your customers on a point of difference and allows...

Direct marketing plays a valuable role in a comprehensive marketing campaign, creating a direct link between you and your potential customer. As a business, your marketing needs to involve as many different channels for potential customers to pick up on...