Author: Tom

Return on investment when marketing
February 27, 2018

Return on investment when marketing

Marketing is all about promoting your business in order to generate more sales or/ and enquiries. There are a number of marketing avenues and these are usually split into categories, the main two being online and offline marketing. Some companies...
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January 18, 2018

Building up your brand via social media

Social media can play a big part in your businesses marketing plan and can really help grow your brand. Once you have your brand, you can then start to let others know a bit more about you. A brand is...
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December 21, 2017

How do you know when you should rebrand?

Branding is very important to a business and can literally make or break it. When you think of some of the most established businesses you will automatically think or their branding, logo, strap lines, colour ways etc. Most of the...
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Understanding and using Pay per Click applications
November 15, 2017

Understanding and using Pay per Click applications

PPC stands for Pay per Click and is a common and popular form of online marketing. There are a number of companies that offer pay per click advertising, the most popular being Google Adwords. PPC may look quite easy to...
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Getting your name out there
October 27, 2017

Getting your name out there

When you first start out with a small business, it’s important to begin building a good reputation and get your name known – perhaps in the local area or in an online community, depending on your target market. Finding your...
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