Author: Tom

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September 5, 2020

Why is video advertising a great way to market your business?

Over the last few decades more and more forms of marketing have started to be used by businesses. Historically, offline marketing such as leaflet dropping, networking and cold calling was the most popular forms of marketing but as the use...
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August 15, 2020

How successful is your website at attracting your target clients?

The first point to be clear on is to identify who your target clients are. The definition is a group of people who are considered to be specifically interested in your products and services and as such are the people...
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July 15, 2020

How can I promote my new business?

For many new business owners, the most important item on the agenda is how to promote the business in an effective and cost-efficient way. Deciding on a marketing strategy that is going to increase sales and profit and get your...
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June 6, 2020

Could the colours used on your website affect its success?

When you are designing your own website or employing a web designer to do this for you one of the first decisions that you will need to make is what you want your home page to look like and what...
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May 25, 2020

Branding and marketing is so important right now

So many businesses are struggling during these unprecedented times and they are not quite sure what they should be doing. Many of them have decided to cut right back on their marketing which may not be the best thing to...
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