It is argued that one of the most effective forms of digital marketing these days is that of Email marketing. Email marketing is a global method of marketing that is immediate, it conveys a sense of urgency through carefully constructed calls for action whereas conventional methods can usually take a longer period of time to see any form of action and return. You could literally give your potential customers 24 hours notice for a “surprise” sale that could generate you a decent return on investment.

Cost implications for email marketing are relatively slim compared to the likes of TV / Radio or Billboard marketing efforts which means that a return on investment could be more financially trackable and effective. In 2011 the Direct Marketing Association estimated that the average of £40 for every £1 investment.

Combine with the fact that you can target and segment your market with traceable perimeters that is relatively straight forward to share which is always great for your content.