A brand is not a business or a logo etc it is something that a business creates and encompasses their marketing, ethos, products and services. Many manufactures have built up recognisable brands. If you look at McDonalds, everyone knows their...

The whole idea of developing your brand can be complex and many business owners are not sure what to focus on first and what to do to make their brand stand out. The result of this is that sometimes their...

Some companies had to reduce their marketing or put it on hold due to the Covid-19 pandemic. If they were not able to trade then marketing may of seemed pointless or it may have been that they had to reduce...

Effective business branding is vital today to ensure your business stands out from the crowd. Your business has to be distinctive and memorable or it will get lost in the myriads of companies out there. Your brand needs to not...