Some companies may say that they get so much work off word of mouth or repeat business that they don’t need to worry too much about marketing, but marketing is not just about attracting new customers but also building up...

When looking at online marketing – keywords and phrases are essential. There is no point in investing time and money in marketing if you do not have any keywords or do not have the correct ones. The keywords are defined...

A brand is not a business or a logo etc it is something that a business creates and encompasses their marketing, ethos, products and services. Many manufactures have built up recognisable brands. If you look at McDonalds, everyone knows their...

The whole idea of developing your brand can be complex and many business owners are not sure what to focus on first and what to do to make their brand stand out. The result of this is that sometimes their...