This year has been a very strange one for businesses all over the world. It may have been that your business has already struggled to keep afloat and marketing has and still does play a pivotal role in this. Often...

Most businesses are facing an unprecedented fall in sales and demand due to the current pandemic crisis and some business owners might be wondering about the value of marketing at present however this might just be the time to reflect...

Over the last few decades more and more forms of marketing have started to be used by businesses. Historically, offline marketing such as leaflet dropping, networking and cold calling was the most popular forms of marketing but as the use...

The first point to be clear on is to identify who your target clients are. The definition is a group of people who are considered to be specifically interested in your products and services and as such are the people...