Category: Marketing
Creating splash pages
When thinking about your website marketing you may have come across the term splash page or landing page. These pages could be stand-along pages or part of a bigger website. The ideas of these pages is to allow you to theme them very closely to the search term that someone has searched for on the…
Analysing your marketing
Online marketing is a must for businesses of the 21st century. Almost all of us now have access to the internet whether it be via a smart phone, tablet or computer and we often scour the internet when looking for products or companies that offer a service we require. It may be that you want…
Branding and business to business marketing
A brand is much more than just a logo, it is the whole identity of a business. The more recognised your brand is the more chance to have of securing deals and making sales. Marketing can be a very confusing world to get in to. There are so many different ways in which you can…
What is lead generation?
Lead generation is a way of encouraging people to contact you or being given information to contact a person or another business because they have signified that they have an interest in your products or services. There is a number of ways in which you can generate leads, some companies do it through cold calling…
Advertising your business offline
Advertising can be done in a number of ways and often people only focus on one area such as online or offline. Although more and more people are using the internet and social media sites to find services and products they want there are also a number of people that you may only be able…