Category: Marketing
How can infographics help your social media marketing?
Infographic is information that is represented in the form of a graphic. This graphic may be a flowchart, a graph or an image (or a number of images) combined to give viewers a quick overview of what it is you are trying to convey. Infographics can work very well on social media when people often…
Return on investment when marketing
Marketing is all about promoting your business in order to generate more sales or/ and enquiries. There are a number of marketing avenues and these are usually split into categories, the main two being online and offline marketing. Some companies chose to split their budget between both whereas others decide to invest mostly in one.…
Understanding and using Pay per Click applications
PPC stands for Pay per Click and is a common and popular form of online marketing. There are a number of companies that offer pay per click advertising, the most popular being Google Adwords. PPC may look quite easy to set up, but if not done correctly it can end up costing you a lot…
Branding for small businesses
Recent surveys show that although small business owners understand that branding is important they often don’t really understand what a brand is and how they should be growing theirs. A brand is not just a logo or a strapline but it is the whole ethos of the business. It covers everything from logos, designs, premises…
Online marketing – How to get started
For those in businesses that are fairly new to the world of online marketing it can be very hard to know where to start, where’s best to invest your budget and what sort of budget you may need. There are so many different areas that you can invest in such as social media, advertising banners…