Category: Marketing
Marketing goals
When coming up with a marketing strategy for your business, it is recommended that you have goals that you wish to reach. For example, you may want to gain 1000 plus followers on a social media site within six months, or have over 100 visits to your website a day. Once you have these goals…
Online marketing budget
When reviewing your online marketing, it can be hard to know how much you need to be spending. This amount can vary drastically from a few hundred pounds a month to over a million pounds a month for some of the huge retailers. Level of competition for your phrases, geographical locations and how competitive you…
Tracking your online advertising
With any sort of advertising you need to be able to track how successful it is to be able to make an informed decision as to whether it is profitable for you to continue with it. Online advertising can often be easier to track than offline marketing as certain programs will record details of how…
Online or Offline Marketing
Years ago everyone used to invest their marketing budgets in to offline avenues such as Yellow Pages, local newspapers and flyers / banners but now the market has shifted and companies are realising that offline marketing alone simply isn’t enough. This change has occurred due to the number of people relying on the internet to…
Marketing your business online
Building up a company’s profile will gain you future business by establishing your brand and getting your company name out there. There are many ways to market your business but with the majority of the public using the internet to find businesses that offer the services they require, it makes sense to advertise online as…