One of the first things that people will think about after they have started their business will be the design of their business cards, brochures, flyers and other marketing/advertising products that they will use. Even though there are much more important things to consider as a small business owner (such as your accounts, stability, existing clients etc.) it goes without saying that the design of your advertising products is important.

Throughout this article we’ll be giving you some tips and advice on how you can ensure the design of your advertising products – more specifically your brochures – match the values and principles of your business. If you are struggling with any aspects of the design process there is nothing wrong with getting the help of some brochure design Northampton companies.

Laying down the Foundation

The foundation is the most important factor of anything – you can’t build a skyscraper on uneasy foundations. With this in mind, you should make sure that you understand the core values and principles of the company in the clearest detail possible. This means you should think about:

Who you’re trying to target

What product/service you provide to the consumer:

• Your USP (Unique Selling Proposition) – in other words, what sets you apart from the competition.
• Anything else that is relevant. For example, if you are an eco-friendly business make sure to convey this with your design.
• Failing to understand the foundations of the business is the area which many businesses fail on – if you don’t understand these however, you are setting your business up for failure.

Building a Draft of Your Brochure

Now that you have established your foundations, you can start building the draft of your brochure. You can either do this on your own with tools as simple as a pen and paper (remember it’s just a draft) or you can get the help of a qualified designer. Many people will get their ideas down on paper before handing them over to a designer.

But what is meant by the “draft” of your brochure? Well, here you will simply want to get the outline of the brochure. Think about if you want images to be in your brochure, if so, where should they be placed? What information will be included – will you include your recent projects, testimonials from clients etc?

Before we move onto the next section, it should also be noted that you shouldn’t think too much about the specific text and colours that will be included just yet – even though you might already have something in mind.

Refining Your Design

If you followed the advice that was given in the previous section then you should now have a general outline of your brochure, you should know what information you want to include and a general understanding of the design. Now it’s time to refine this design and add all the specific texts, images etc.

Remember to also think about what colours should be used, font sizes, fonts, and more. Many people will overlook the colours that are used in a design product but it is actually very important – have you ever wondered why companies such as J.P. Morgan, DELL, American Express, and Facebook all have blue logos? Simply because the colour blue portrays a sense of trust and reliability.

Utilizing different font sizes and formatting effects will also allow you to make certain text more visible to the reader, you should use this sparingly as doing it too much could diminish the effects.

Conclusion

If you are a small business owner then getting the design of your advertising materials right could be the difference between failure or success – you will want to get the best brochure design Northampton has to offer and you can do this with the help of the points that have been listed above.