If you have a website then it is important that you are able to find out how well it is performing. There are a number of ways in doing this but stats packages will give you the numbers you need to find out what is going on with your site in terms of traffic.

This data can be invaluable when it comes to marketing and knowing how and where to spend your budget and also where not to spend your budget.

There are many programs that offer statistic tracking but one fo the most popular is Google Analytics. Google Analytics is not only free to use but also is very user friendly. It is great so web marketing experts and clients as the interface is easy to use but holds a lot of data if you know where to look.

Web server stats are usually bolted on to every hosting package, but these are often quite limited in terms of data and sometimes record visits from spiders that crawl your site.  They are also often not very user friendly. Once you have access to your stats data, you need to be able to analysis it to find out exactly what it means. You can then establish what forms of marketing are working best for you and identify any issues you may have with your site.