This year has been a very strange one for businesses all over the world. It may have been that your business has already struggled to keep afloat and marketing has and still does play a pivotal role in this.

Often marketing plans are done months in advance as with certain times of the year such as Christmas. You need to start marketing for it months ahead of the event. If you leave the marketing to the last minute you may be too late and end up missing out on sales and enquiries.

Next year may seem very uncertain now. No one knows exactly how long restrictions and changes to our day to day lives are going to continue. Also, government financial support is slowly dwindling away and so you will have to be incredibly careful in choosing the right places to invest your money.

If you are in the entertainment business for example, you may be looking to put on shows at a venue in the early part of next year. If you do not start to advertise these then you may lose out on bookings but it may be that they are not able to go ahead in which case the money you spent on the marketing can be potentially lost. You need to try and find the most cost-effective way of marketing so that any losses are small. Often Social media marketing is great for this as you do not have to pay any fees to use it.