Social media has become an increasingly important factor in businesses marketing campaigns, due to the rise of internet businesses like facebook, twitter, and google’s google+. Being present on the internet through as many marketable avenues as possible is the best way for businesses to compete in the internet age. Social media is a great way for your business to create some direct engagement with your customers. Obviously, this is more necessary for some than others; but the mere presence on the internet can help to develop your authority as a brand and business, which is an increasingly important factor in the success of websites, and internet marketing campaigns. Google, and other search engines, are increasingly seeking to make fresh, engaging, and factual content, both on-site and off-site, the most important factor in determining the relevance of a website to people who are searching for services you can provide. No businesses can avoid to forgo the social media aspect of marketing campaigns, and still hope to be competitive, in the current internet environment.