The first point to be clear on is to identify who your target clients are. The definition is a group of people who are considered to be specifically interested in your products and services and as such are the people who you want to find your website amongst the multitude of websites online but how do you make sure that your website is attracting these clients and that they are clicking on the links on your site to find the information they require?

An excellent place to start is to arrange a meeting with a good web designer to discuss your options as they will be able to advise you on the best way forward. The business marketing budget can be discussed, and most web designers will be able to provide a website to fit your budget within reason. At this meeting you will be able to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages of your site.

It is important to keep your site up to date and working well so that potential clients feel confident in your business and do not become frustrated and look elsewhere. A web developer will be able to further enhance your site to optimise it using SEO strategies.