Many people in the current economic climate are making the decision to start up their own business and whether it is going to be a large contracting company or a small home based business or anything in between you will need to decide on your company brand and how you are going to establish and promote it.

The first consideration is to choose your brand name. Think about your business and whether the name informs the public about what exactly your business can do for them. Once you have come up with a memorable, catchy name, you need to research whether anyone else has that same name especially in your local area and if there is a copywrite on that name because there have been cases of court action if someone breaches this.

The next step is to come to a decision about your brand logo. Although you can employ a graphic designer to create a logo for you, most people will be able to come up with a design especially if you use the internet to give you a few initial ideas. It is important to use your logo and brand name on all correspondence, advertising and marketing materials as this will promote your brand in an effective way.