When looking at online marketing – keywords and phrases are essential. There is no point in investing time and money in marketing if you do not have any keywords or do not have the correct ones.

The keywords are defined by what people are likely to type in to the search engines to find products or services that you offer. For example if you are a gas engineer. Then gas engineers in … (your location) or Corgi registered engineers may be two of your key phrases you wish to target.

Once you have a list of these types of phrases you can then check where you currently rank for them. If you are down the bottom of the first page or a few pages into the search results the chances, are you will be receiving very few visits for that term. Ideally you want to aim to be in the top 1-5 spaces (ideally the top 3) to get the best chance of getting traffic for your chosen phrases. The higher up you are the more clicks you will get but also the harded the competition becomes. There are several ways in which you can improve your placement on the search engines and you may wish to enlist the help of a online marketing company to assist you.