A Brand is more than just a logo or a slogan, TV advert or social media account, it is a mixture of all of these and much more. Your company branding should be all about your business, your ethos and values and should be easily recognisable. When creating a brand it is important to remember the true values behind your company and get these across. You also need to ensure that your logo etc can and is used across all of your marketing material such as signwriting, websites, letterheads and averts. If you have different logos for each or a logo that is not very distinguished then people will struggle to recognise it and you may miss out on valuable business.

There are businesses out there that will help create a corporate identity for you and a branding package. These packages can vary from a logo and strapline to use across different publications to a full-on branding strategy. Price should not always be used when deciding on what company to use. You need to have a look at a few of their other clients and see if you recognise any brands etc to get a true idea of how successful they are.