Marketing is a huge part of running a business and one that should not be taken lightly. It can be the difference between you making it a success or having to throw in the towel. Email marketing can be a great way to communicate with your customers. It is cost effective, instant and can be scheduled to go out when you need it to. With the majority of us having mobile phones and/or tablets, we often have easy and instant access to email. Using email marketing can allow you to quickly reach each contact and even personalise the email to only show them products and services that you think will interest them.

When it comes to email marketing there are strict rules regarding data. Long gone are the days of buying lists- you need to collect the data yourself and have proof that the customer has opted in. Data is key and the more information you have about your customers the more you can refine your marketing and increase conversion rates.  The beauty of marketing via email is that you can track who has received your email, how has opened it and even what they have clicked on within the email.