Social media is a great marketing tool and can be extremely powerful if used in the correct way. You may use social media for your own personal use and sometimes people start off marketing their business through their personal account but very quickly realise that it is better to keep them separate. When you set up a business page on Facebook, you will have to have a personal account linked to it to allow you to manage it. You do not have to use this personal account for any other purpose if you don’t want to.

It is very easy to get a bit carried away on the social media sites such as Twitter, Facebook and Instagram and before you know it you can be spending hours each day doing updates and promotions. If you have multiple social media account you are trying to manage then you may wish to invest in some software such as Hootsuite. This allows you to add all your accounts in one area. You can then customise your dashboard to show you the feeds from the relevant social media pages and create posts that will be posted to all of your different accounts in one go. You can also schedule posts so that you don’t forget.