Return on investment when marketing

Marketing is all about promoting your business in order to generate more sales or/ and enquiries. There are a number of marketing avenues and these are usually split into categories, the main two being online and offline marketing. Some companies chose to split their budget between both whereas others decide…

Building up your brand via social media

Social media can play a big part in your businesses marketing plan and can really help grow your brand. Once you have your brand, you can then start to let others know a bit more about you. A brand is not only a logo, it is all about how your…

How do you know when you should rebrand?

Branding is very important to a business and can literally make or break it. When you think of some of the most established businesses you will automatically think or their branding, logo, strap lines, colour ways etc. Most of the time, consumers don’t typically notice branding changes, unless they’re serious…

Understanding and using Pay per Click applications

PPC stands for Pay per Click and is a common and popular form of online marketing. There are a number of companies that offer pay per click advertising, the most popular being Google Adwords. PPC may look quite easy to set up, but if not done correctly it can end…

Getting your name out there

When you first start out with a small business, it’s important to begin building a good reputation and get your name known – perhaps in the local area or in an online community, depending on your target market. Finding your first customer or client can take time, but there are…