Coping with the growth of your brand

Almost all companies wish for their brand to become a hugely successful, recognised name and will spend a large amount of their budget on marketing each year to achieve this. There are so many marketing routes available that you may need to prioritise how and where you are going to…

Building up your brand using social media

All businesses should have a social media presence and this is especially important for small or start up businesses wishing to build their brand. The beauty of social media marketing is that most of it is free apart from your own time. To use social media effectively you need to…

Designing a logo for your business

When setting up a new company there is so much to think about. You will probably have already sorted out where you will run the company from, equipment and maybe even a few potential clients but you quickly need to consider your marketing and branding. Your company logo is one…

Marketing a New Company

Marketing is a huge part of making any business a success. Depending on what size your company is, the industry you are in and your target audience will have an impact on what avenues of marketing you go for and how much you budget for each of these. Online marketing…

Ways of advertising your business

When it comes to advertising a company or business, it is often split in to two groups – online and offline. Online marketing is promoting your business through the internet. This may be purely through your own website or by advertising on other sites and directories. There is also the…