Marketing your business online

Building up a company’s profile will gain you future business by establishing your brand and getting your company name out there. There are many ways to market your business but with the majority of the public using the internet to find businesses that offer the services they require, it makes…

Branding – Kid power

It seems you can’t go anywhere today without being greeted by Frozen, Hello Kitty and Spiderman merchandise. As a parent of two young girls, the plethora of branded goods available is staggering. From the fairly reasonable (dressing up clothes, bed sheets, soft toys etc.) to the frankly bizarre, branded items…

Branded merchandise

If you are looking to promote your business and build brand awareness then you may want to consider branded merchandise. Generally you want to create merchandise at a low enough cost that you can give the items out as freebies, however if you choose a more expensive set of merchandise…

How much do we actually recognise brands?

Brand recognition is something that big companies set a lot of focus on, realising the importance of people knowing your company logo and or company tag lines, however a recent study has shown that most people only recognise large brand logos reliably and many confuse similar looking logos with other…

Car brands and how important they are?

Very often a car purchase is made based on the reputation a certain manufacture has. Building up a brand is vital within the car industry where there is so much competition for business. There are certain manufactures that have spent a lot of money on building up their brand awareness…