Brands, Branding, Advertisement, Marketing
If your company is looking to launch a new product then you will want to advertise it as quickly as possible to start bring in the sales in. Some companies have a products launch, such as car manufactures, but this often only works if you already have a very well…
Many companies have to go through a re-branding process at some point. This can be for a number of reasons such as financial or change of management or change of direction of the company. Re-branding a well-established company can be a worry as you will need to reassure your current…
With any sort of advertising you need to be able to track how successful it is to be able to make an informed decision as to whether it is profitable for you to continue with it. Online advertising can often be easier to track than offline marketing as certain programs…
Years ago everyone used to invest their marketing budgets in to offline avenues such as Yellow Pages, local newspapers and flyers / banners but now the market has shifted and companies are realising that offline marketing alone simply isn’t enough. This change has occurred due to the number of people…
Many companies and even marketing companies within these companies do not realise there is a difference between marketing and branding. A brand is not just a logo, name or colour ways it is a lot more. The idea of branding is basically offering your customers a promise and delivering on…