Consider the subject line of your marketing emails very carefully

Research has shown that the subject line of an email is vitally important and plays a huge role in terms of the success of the marketing campaign. If the subject line is not appealing then people will not bother to open or read the email. Many businesses still use email…

Tips for marketing a small business

With all the marketing options out there, it can be difficult for small businesses to know what the most useful and cost effective strategies are. Marketing is essential for any business to see growth and make the brand stand out across a variety of platforms. Customers need to encounter your…

Brand awareness – where do you start?

A new brand can sometimes be hard to get off the ground with a lot of money often spent on advertising to start to get some brand recognition. A good starting point for a new product can be a bit of product promotion, this could be through free samples handed…

Why is getting found on Google helpful for your brand?

Some companies may say that they get so much work off word of mouth or repeat business that they don’t need to worry too much about marketing, but marketing is not just about attracting new customers but also building up your brand awareness. IF someone is looking for a dog…

Marketing your business without breaking the bank

For any business effective marketing is the key so how can this be achieved without costing a fortune but still bringing in new clients? One of the most important aspects is to get the business brand recognised by the target audience. Social media advertising is an effective way to do…