Online advertising Part 1

With advertising online you have many options. You could chose to set up a page on Facebook for example, and then make use of their advertising options. You could build your own website and through search engine optimisation, make sure you get enough views of your page. You could also…

The Power Of Timing for Branding

With mobile devise usage increasing on a daily basis this gives marketers a more of a difficult task identifying the most suitable times to promote products and services and which are the most appropriate means to do so. More and more people are using tablets and smartphones to carry out…

The DNA of a Successful Brand

What deems a successful brand? Many marketers ponder on this fact on a daily basis to keep their brand on top of the game and assess others that are trying to attain their level of success. Even though a brand name is a relatively intangible asset (although Coca Cola would…

Should You “Like-Gate” your Business Page?

Like-Gating is the process of essentially getting people to like your cause / business / brand page in exchange for content that relates tot heir interests. This means that before they have access to this particular content they HAVE to like the page. The main objective of this method is…

Benefits of Email Marketing

It is argued that one of the most effective forms of digital marketing these days is that of Email marketing. Email marketing is a global method of marketing that is immediate, it conveys a sense of urgency through carefully constructed calls for action whereas conventional methods can usually take a…