Brands, Branding, Advertisement, Marketing
Without a target audience you are aimlessly wasting money, time and energy in business. Your audience is the reason you either succeed or fail in business because they are the ones who will bring the cash flow into your company. Building relationships will be one of the keys to long…
Branding is a pinnacle bedrock to any company, whether small, medium or global. A brand image is what makes you stand out from your customers. It allows you to compete with your customers on a point of difference and allows you to attract new and existing customers. Brand values are…
Direct marketing plays a valuable role in a comprehensive marketing campaign, creating a direct link between you and your potential customer. As a business, your marketing needs to involve as many different channels for potential customers to pick up on you as possible; direct marketing is a very effective method…
Ten years ago, a website’s content was the most important factor in a website’s success. This ceased to be the case, as more and more people sought to abuse it. Since then, links have become the most important factor in a website’s success. This has been changing however, and content…
Social media has become an increasingly important factor in businesses marketing campaigns, due to the rise of internet businesses like facebook, twitter, and google’s google+. Being present on the internet through as many marketable avenues as possible is the best way for businesses to compete in the internet age. Social…