Mobile phones and mobile devices are part of many of our daily lives. They are used for communicating with friends and family or for business use and often allow you to download a number of apps to make browsing and buying online easier.

Year on year mobile usage is going up, people are often using mobile phones in place of pc’s or laptops for many day to day tasks such as online banking.

There are many ways in which to target mobile customers in terms of marketing. Some companies use a SMS text service allowing them to connect directly with each individual. Other companies use an app to engage users and then send them updates regarding their company via the app. If your business has a special event coming up such as a product launch or a sale then you may want to send out push notifications  This type of marketing can work really well for many companies and once the initial cost for the app has been paid, there is often not a lot to pay in terms of running costs.