Like-Gating is the process of essentially getting people to like your cause / business / brand page in exchange for content that relates tot heir interests. This means that before they have access to this particular content they HAVE to like the page.

The main objective of this method is to boost likes, expand reach and ultimately boost the avenues for two way engagement on your Facebook account. It is commonly done for businesses / causes and musicians as part of their social media strategy.

You can do Like-gating in a number of different ways either using paid or free tools. As standard, Like-gating is a fee tool that can be integrated into your page using the Static FBML Facebook application although it can be tricky to install if you are not familiar with the online coding. The other method is to use the alternative tools like Epicentre that help build the call to action for engagement which starts out as free trial then is a paid app.