Most businesses are facing an unprecedented fall in sales and demand due to the current pandemic crisis and some business owners might be wondering about the value of marketing at present however this might just be the time to reflect on the success of previous marketing strategies and to plan new strategies going forward.

Having the time to analyse the sales data from the business is an advantage as some smaller company executives may be mostly concerned with bringing in new business rather than examining how well the company is performing. The figures can be looked at from previous years and plans can be made about the future of the company and how to get it back up and running once things return to some sense of normality hopefully next year.

If the business has been forced to close it is important to find out what financial help and support is out there as this can provide a much-needed income for the business. It is a good time to look at any improvements that need to be made to the business premises so that business is not lost as a result of building work or redecoration. Reopening offers would be an effect way of bringing customers back and rebuilding the business.