With mobile devise usage increasing on a daily basis this gives marketers a more of a difficult task identifying the most suitable times to promote products and services and which are the most appropriate means to do so.

More and more people are using tablets and smartphones to carry out daily tasks from work, to play, to general time spent trawling through social media. For this reason with research conducted by TubeMogal states that most android table views are between the times of 8am-9am in the UK then the combination of video watching to 9pm-12am thereafter.

These finding indicate that there is a shift from focus of TV to mobile marketing methods as you can directly communicate with your target audience that will make a difference. 56% of people in the UK tend to watch pre-roll adverts to the end which is more than you may think and a vast amount more than on a desktop or laptop. Marketers need to focus on these timings in order to effectively communicate brand messaging to their target audience.