Without a target audience you are aimlessly wasting money, time and energy in business. Your audience is the reason you either succeed or fail in business because they are the ones who will bring the cash flow into your company.

Building relationships will be one of the keys to long term success. Your more inclined to purchase products or services on a basis of trust. For example if a friend recommended you to eat in a particular restaurant. You are more inclined to take up that recommendation than if you just walked past the establishment.

Similarly if they told you to avoid the establishment, you would. Brands ultimately have to do the same sort of thing yet turning an “entity” such as a business into giving it a personality that customers trust.

In the efforts to build relationships you need to understand the trials and tribulations of your target market. Then you need to further demonstrate how your product or service solves their problem creating a mutual benefit. If you can fulfil their wants needs and desires plus understand the thought process behind why they need this solution you are well on your way to succeeding.

Choose your focus, stick to it, then look to elevate to another level that allows growth of your business to happen.