Branding is so important to a business and when marketing is done correctly, you will massively reap the rewards. There are some huge brands out there that have a huge share of the market. Some brands are so recognisable that we use their brand name for products in a generic way. For example, you may say you need to get the Hoover (which is a brand name) when really you have a Vax or a Dyson. Hoover worked hard to build up their brand and it has been a recognisable name in households for a long time.

There are a number of ways in which you can help get your brand recognised such as referral rewards. If you are a relatively new business then you will need to get the word out about who you are and what you do. Offering existing customers benefits and rewards for referrals is a great way to do this. Simply giving the refer £5 off their next order or free delivery (for example) is often enough to entice them into recommending you to a friend. This can very quickly build up your brand and start to get you recognised. Is word of mouth type marketing can work extremely well for many brands.