Branding is an integral part of any large marketing campaign. Branding is, effectively, the way through which businesses can establish their own individuality; without it, then differentiating between businesses which offer the same service becomes considerably more difficult. Branding can help a business with both consumer recognition and consumer confidence. A great branding campaign will seek to increase the value of a company within a specific market. This can help you to compete in a new way. If you have competitors which don’t focus on branding, then their economic success will be a lot more unstable. As long as you can maintain the value of your company’s brand, then your brand will offer your company stability, if you damage your brand, then your business will only fall much faster than if your brand has no public recognition.