Ten years ago, a website’s content was the most important factor in a website’s success. This ceased to be the case, as more and more people sought to abuse it. Since then, links have become the most important factor in a website’s success. This has been changing however, and content has begun to increase in importance again. Unlike before, good quality content is a lot more quantifiable, and seeking to create great content is an important factor in any website’s success. It is important, when writing and creating content, that you remember to always focus on creating fresh and original content, which is targeted at people, rather than search engines. Establishing that your website is written by experts, who can help anybody interested in the subject matter to find what they actually need. In order to accomplish this, you need good content, but you also need a great quality website, which easily and intuitively navigable.