Over the last few decades more and more forms of marketing have started to be used by businesses. Historically, offline marketing such as leaflet dropping, networking and cold calling was the most popular forms of marketing but as the use of the internet has increased more and more businesses are turning to online marketing.

If you have a business and want to invest a little into your marketing in order to get a decent return on your investment, then you may consider video advertising. More and more companies are embarking on video advertising and starting to see the huge potential it has. Often businesses don’t use video advertising and they think it will be costly and of little value but this is often not the case. Yes, you want the footage to be professional but you do not always have to hire a videographer. If you are filming footage to be used on social media sites for example a good quality camera will often suffice.

Statistics show that more and more consumers are watching videos and looking for videos of products and services before they make their choice. Did you know that about one-third of shoppers will purchase a product after viewing a video ad? This is a large number of sales to be missing out on.