Many companies have to go through a re-branding process at some point. This can be for a number of reasons such as financial or change of management or change of direction of the company. Re-branding a well-established company can be...

With any sort of advertising you need to be able to track how successful it is to be able to make an informed decision as to whether it is profitable for you to continue with it. Online advertising can often...

Years ago everyone used to invest their marketing budgets in to offline avenues such as Yellow Pages, local newspapers and flyers / banners but now the market has shifted and companies are realising that offline marketing alone simply isn’t enough....

Many companies and even marketing companies within these companies do not realise there is a difference between marketing and branding. A brand is not just a logo, name or colour ways it is a lot more. The idea of branding...