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The DNA of a Successful Brand

What deems a successful brand? Many marketers ponder on this fact on a daily basis to keep their brand on top of the game and assess others that are trying to attain their level of success. Even though a brand...
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Should You “Like-Gate” your Business Page?

Like-Gating is the process of essentially getting people to like your cause / business / brand page in exchange for content that relates tot heir interests. This means that before they have access to this particular content they HAVE to...
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Understanding Your Audience

Without a target audience you are aimlessly wasting money, time and energy in business. Your audience is the reason you either succeed or fail in business because they are the ones who will bring the cash flow into your company....
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What Are Your Brand Values?

Branding is a pinnacle bedrock to any company, whether small, medium or global.  A brand image is what makes you stand out from your customers. It allows you to compete with your customers on a point of difference and allows...
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How Social Media Can Help with Branding

Social media has become an increasingly important factor in businesses marketing campaigns, due to the rise of internet businesses like facebook, twitter, and google’s google+. Being present on the internet through as many marketable avenues as possible ...
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